Privacy Policy
Last updated: 30 August 2026
Perfectly Polished by Emily (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use and protect your personal information when you visit our website at perfectlypolishedbyemily.com, purchase a course, make a booking, contact us or use our services.
We aim to keep this Privacy Policy clear and easy to understand.
1. Who We Are
Perfectly Polished by Emily is responsible for the personal information we collect and use in connection with our business.
If you have any questions about how we use your personal information, please contact us:
Perfectly Polished by Emily
5 Front Street
Consett
DH8 5AF
Email:perfectlypolishedbyemily@hotmail.com
Website:perfectlypolishedbyemily.com
2. What Information We Collect
Depending on how you interact with us, we may collect:
Your name
Email address
Telephone number
Address, where required
Course or appointment details
Booking and customer information
Payment and transaction information
Information you provide when contacting us
Information provided through booking, consultation or course forms
Allergies, sensitivities or relevant medical information where this is necessary for the safe provision of a service or practical training
Photographs or other information you choose to provide to us
Information about how you use our website, such as your IP address, browser and device information, where collected through cookies or similar technologies
We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.
3. How We Collect Your Information
We may collect your personal information when you:
Purchase a course through our website
Make a booking through Fresha
Contact us by email, telephone or through our website
Complete a booking, consultation or course form
Communicate with us about a booking, course or service
Visit or use our website
Some information may also be collected automatically when you use our website through cookies and similar technologies.
4. Course Payments Through Squarespace
Our website is hosted by Squarespace, which we also use to sell and take payments for our courses.
When you purchase a course through our website, information necessary to process your order and payment may be collected and processed by Squarespace and its relevant payment-processing providers.
We do not need or intend to store your full payment card details ourselves.
Squarespace may process information such as your name, contact details, billing information, purchase details and payment information in order to process your transaction and provide its services to us.
Squarespace has its own privacy policy explaining how it processes personal information.
5. Bookings Through Fresha
We use Fresha as our booking and client-management system.
When you make a booking through Fresha, information such as your name, contact details, appointment details and other information you provide may be collected and processed by Fresha and made available to us so that we can manage your booking and provide our services.
If you complete a consultation or other form through Fresha, the information you provide may also be stored and processed through the Fresha platform.
Fresha has its own privacy notice explaining how it processes personal information.
6. How We Use Your Information
We may use your personal information to:
Process course purchases and payments
Manage appointments and bookings
Provide our courses and services
Send booking confirmations and reminders
Communicate with you about your course, appointment or purchase
Respond to enquiries and provide customer support
Maintain appropriate customer and course records
Consider relevant information such as allergies or sensitivities when necessary for the safe provision of our services or training
Keep appropriate financial and business records
Improve our website, courses and services
Protect our business and prevent fraud or misuse
Comply with legal, accounting, tax and regulatory requirements
Send marketing communications where we are legally permitted to do so and, where required, you have provided consent
7. Our Lawful Basis for Using Your Information
Under UK data protection law, we need a lawful basis for using your personal information.
Depending on the circumstances, we may rely on the following:
Contract: We may need to use your information to provide a course or service you have purchased or booked.
Legal obligation: We may need to keep or use certain information to comply with legal, tax, accounting or other legal requirements.
Legitimate interests: We may use information where it is reasonably necessary to run and protect our business, manage customer relationships, maintain records and improve our services, provided that your rights and interests are not overridden.
Consent: Where required, we may ask for your consent to use your information for specific purposes, such as certain marketing communications or non-essential cookies.
Where we rely on consent, you can withdraw that consent at any time.
We will not use your personal information for purposes that are incompatible with those explained in this Privacy Policy unless we are permitted or required to do so by law.
8. Health and Sensitive Information
Some of our courses or services may involve practical training or treatments where it is important to know about relevant allergies, sensitivities or medical conditions.
Where you provide health-related information to us, we will only use it where necessary and appropriate for the safe provision of the relevant service or training and in accordance with applicable data protection law.
Health information is considered special category personal data under UK data protection law. Where we process this type of information, we will ensure that an appropriate legal basis and additional condition applies.
Please only provide health information that is relevant to your booking, treatment or participation.
9. Who We Share Your Information With
We may share personal information with trusted third parties where necessary to operate our business and provide our services.
These may include:
Squarespace, for our website and course sales and payment processing
Fresha, for bookings and client management
Payment-processing providers used by Squarespace where necessary to process your payment
Professional advisers, such as accountants, where necessary
Government bodies, regulators or law-enforcement authorities where we are legally required to provide information
We do not sell your personal information.
10. Social Media
Our website contains links to our social-media accounts.
If you choose to visit or interact with us on social media, your use of those platforms is governed by the privacy policies of the relevant social-media company.
We are not responsible for how those third-party platforms collect or use your information.
11. Marketing
We may contact you about our courses, services, offers or promotions.
Where required by law, we will only send direct marketing communications where you have provided the appropriate consent or where another lawful method of marketing applies.
You can unsubscribe from marketing communications at any time by using the unsubscribe option included in the message or by contacting us.
Essential communications relating to a booking, purchase, course or appointment are not marketing messages and may still be sent where necessary.
12. Cookies
Our website uses cookies and similar technologies.
Some cookies are necessary for Squarespace to operate and secure our website and cannot be disabled through our website's cookie controls.
Where we use non-essential cookies, such as analytics or performance cookies, we will obtain consent where required by law.
You can manage your cookie preferences through the cookie controls available on our website.
13. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
Some information may need to be kept for longer where we are legally required to do so, including for accounting, tax, insurance or legal purposes.
When information is no longer required, we will take reasonable steps to securely delete or dispose of it.
14. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure.
We use reputable third-party service providers, including Squarespace and Fresha, to help provide our website, payment and booking services.
However, no method of electronic storage or transmission over the internet is completely secure, so we cannot guarantee absolute security.
15. Your Data Protection Rights
Under UK data protection law, you may have the right to:
Ask for access to the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your information in certain circumstances
Ask us to restrict how we use your information in certain circumstances
Object to certain uses of your information
Withdraw consent where we rely on consent
Request certain personal information in a portable format
These rights are subject to certain legal exceptions.
If you would like to exercise your rights, please contact us using the details provided above.
We may need to verify your identity before responding to your request.
16. Complaints
If you have concerns about how we have handled your personal information, please contact us first so that we can try to resolve your concern.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
You can contact the ICO through its website:
https://ico.org.uk/make-a-complaint/
17. Children's Privacy
Our courses and services are not intended for children under the age of 16.
We do not knowingly collect personal information from children under 16 without appropriate consent where required by law.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements.
The latest version will be published on our website and the date at the top of this policy will be updated.
We recommend that you check this page occasionally to make sure you are aware of any changes.
19. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact:
Perfectly Polished by Emily
5 Front Street
Consett
DH8 5AF
Email:perfectlypolishedbyemily@hotmail.com
Website:perfectlypolishedbyemily.com
Last updated: 30 August 2026